The Fully Saturated™ masterclass and report are packed with must-have market insight, helping you understand the sector like never before.
In the masterclass, we go deeper on:
You'll hear from leaders at agencies in our Top25 Showcase. You'll hear from agencies we've worked with and founders finding their feet. And you'll hear from Emily and Joel — the authors of this major industry report.
Fully Saturated™ is based on in-depth analysis of 150 UK branding agencies, from boutique studios to the biggest names in the business.
Your purchase includes access to our full 80-page report. Inside, you'll find:
You'll also get a copy of the raw research data in spreadsheet format. If you're rebranding, your competitor research is already done.
Just want the headlines? We've made key findings and take-outs available for free.
Rob Alderson, Editor at Design Week
The Fully Saturated™ report was researched and written by Emily Penny (Founder, Becolourful) and Joel Stein (Founder, Chaos & Co).
Emily is a brand strategist and copywriter with a degree in fine art and art history and an MA in marketing. She has spent 25 years in branding including working with Circus, Together Design, Johnson Banks, Motto, Havas, and Sarah Robb, and with clients of all sizes from start-ups to high street names. She has worked as a lecturer teaching branding at London Metropolitan University and sat on award juries for D&AD and Design Week. Emily founded Becolourful in 2013 and heads up a team of associates from her office in Chichester, West Sussex. She launched her unique BrandStrand® positioning framework in 2024.
Joel is a writer and creative consultant with an MA in Media & Journalism. Before going independent in 2023, Joel led the content practice at design and innovation agency Code Computerlove. His background spans copywriting, content strategy, and brand strategy. In 2022, he authored Idea Tactics (published by Pip Decks) — a creative thinking card deck used by teams at organisations like Nike, LEGO, and the UK Cabinet Office. Joel writes about brands and creativity for MediaCat Magazine, and publishes a newsletter — Weirdness Wins — exploring the fuzzy edges of culture, communication, and consciousness.
See your sector afresh
Visual identity by Sean Cornell, Wonderment
