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Fully Saturated™ — Masterclass & Report

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£395.00
£395.00
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Micro design studio price: £195

Use code SMALLISBEAUTIFUL


See your sector afresh

Get access to the masterclass recording, plus an 80-page report on UK design agency positioning. All in one perfect package. It's group therapy for the sector, combined with concrete, actionable advice.


We've identified positioning pitfalls to avoid, along with the industry's most overused messaging clichés. And we've spotlighted 25 UK studios with piercing perspectives and standout language, unpicking what makes them special.


In the masterclass, you'll hear from other agency founders about the challenges and rewards of branding your own business as effectively as you do for clients. Whether you've been in this industry for decades, or you're building a new studio from the ground up, this is essential viewing.


Click 'Buy Now' for instant access to the Fully Saturated report and masterclass recording.


BONUS: You'll also get access to a Google Sheet containing messaging from all 150 agencies audited.

You will get a PDF (13MB) file

Reviews ⭐⭐⭐⭐⭐

"Worth several dozen reads."


— Caitlin Barret, Founder at Wild Geese Studio

"It's encouraged us to take another look at how we're positioning ourselves, and gives practical advice for presenting ourselves more authentically."


— Josh Gowan, Founder & Design Director at Wondermake

"Beyond helpful and aided my thinking on our own positioning.”


— Richard Taylor, Founder & CEO at Brandon

Masterclass (recording)

In the masterclass, we go deeper on:


  • The key findings from the report
  • The agencies leading the way
  • The BrandStrand® framework and how you can use it for simpler, smarter agency repositioning
  • Exercises to help you get clear on your agency's big idea


You'll hear from leaders at agencies in our Top25 Showcase. You'll hear from agencies we've worked with and founders finding their feet. And you'll hear from Emily and Joel — the authors of this major industry report.

80-page report

Your purchase also includes the full 80-page Fully Saturated™ report. It's based on in-depth analysis of 150 UK branding agencies, from boutique studios to the biggest names in the business.


Inside, you'll find:


  • Extensive coverage of positioning patterns and messaging approaches in the industry today
  • A Top 25 Showcase of standout agencies, with breakdowns of what's working well for them
  • Comments and insights from industry insiders
  • Copy samples for all 150 agencies audited
  • BrandStrand® benefit mapping


You'll also get a copy of the raw research data in spreadsheet format. If you're rebranding, your competitor research is already done.

Who's it for?

The masterclass and report are perfect for:


  • Design agency leaders
  • Consultants working with agency clients
  • B2B messaging specialists

Is it worth the investment?

Repositioning and rebranding is time-consuming and costly, and it needs to be right. Competitor analysis can take days but we've done the hard work for you. You'll find the confidence to define your big idea and stand by it, knowing you'll stand out.


Satisfaction guarantee

If you don't feel you got adequate value from Fully Saturated™, just send us an email within 14 days of purchase and we'll refund you. No questions asked.

Download your free summary

Just want the headlines? We've made key findings and take-outs available for free.

"A really important piece of work."

Rob Alderson, Editor at Design Week

Need something else?

Talk to Emily and Joel about their bespoke consultancy and copywriting services.

Get updates on Fully Saturated and future reports


© 2025 Emily Penny and Joel Stein

Visual identity by Sean Cornell, Wonderment